Summer Love of Food

We are loving the summer here at Little Devil.

Like most of you out there, we are at our best when the sun is shining. For not only is the sunshine key to making our strawberries the tastiest, but it urges us to fall in love all over again with all those summer classics. Pimms in the garden, picnics with family and friends, quintessentially English plays performed in the open air and impromptu barbecues. It doesn’t get much better – does it?

Well, as long as you’re including the Little Devil pots in the mix of course that is! When it comes down to it there’s nothing quite like the sun shining to give us an appetite for eating al fresco, soaking up the English countryside and making the best of the great outdoors. And with the Football League Fixtures getting underway, and internationally renowned Cowes Week now in full swing, there really is something on the horizon to keep all you sports fanatics entertained out there at the moment too. On the subject of English classics, there’s a famous Shakespearean phrase that states: “If music be the food of love, play on give me excess of it.”

But here at Little Devil we believe that food plays just as much a part in stirring our senses as music does – aphrodisiacs like chocolate and strawberries are just one example!! And it’s during these long summer days and nights that we are happy to graze on tasty nibbles, with a glass of wine, or pint in hand, putting the world to rights, and catching up with friends and family for hours at a time.  But unlike fly by night summer holiday romances, we hope that your renewed love of summer food will stay with you for months to come. And we hope that your newfound love of our Little Devil pots, which are a perfect end to a summer evening of dining al fresco, continues into autumn and winter too. For we don’t just rely on the English strawberry season to make our pots great, instead we go where the strawberries are at their best because what we will never do is compromise on quality.

So when the season ends in England, or the strawberries are not as good as they should be, we look elsewhere to other quality suppliers to export the fruit to our factory in Mill Street, Aston. That means that we can provide you with mouthwatering strawberries all year round, so we are not just a summer treat. Instead you can enjoy our pots anytime!

The Bullring in Birmingham, which is Little Devil’s home town – and where, we are delighted to say, that our pots are stocked at the iconic Selfridges’ store – is also celebrating a similar theme of the love of summer food too. For its summer Love Food Festival – or Foodival – got underway last month. A Bullring spokeswoman said: “Think food, think summer, think entertainment and enjoying all this in the midst of an edible garden. “What’s not to like? Head straight to Bullring’s very own street of dining; Spiceal Street, to take a look at our Willy Wonka-style garden. “Lollipops hanging from trees, fruit you can lounge on, it’s a kooky backdrop to a calendar of street events and performances you won’t want to miss.”

And while you’re in the stylish shopping halls of the Bullring, take a stroll into Selfridges where you will find our Little Devil pots on sale. We hope we will persuade you to fall in love with us as an English classic too – and we hope it’s one that will prove to be a relationship made in heaven – and one that you will desire to see flourish and not flounder. *Find Little Devil pots in Bullring Selfridges’ Food Hall and in The Grocer in Edgbaston and The Deli in Edgbaston as well as in Harrods and Selfridges in London.

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